even if your use of or participation in any particular service, feature, function or promotional activity terminates, expires, ceases, is suspended or deactivated for any reason.
INFORMATION THAT WE COLLECT
Personal Information
We may request that you supply us with "personal" information, such as your name, e-mail address, mailing address, home or work telephone number in the course of you accessing or using the Service, such as via registration forms, surveys, and polls. In each such case, you will know what categories of information we collect because you will actively provide the information to us. You may not be able to fully utilize all of the features or components of the Service if you choose not to provide certain information. If you do choose to give us personal information through the Service, we will collect and retain that information.
Non-Personal Information
When you use the Service, we may also collect "non-personal" information. We consider "non-personal information" to be information that, by itself, cannot be used to identify or contact you personally, such as demographic information (your age, gender, income, education,
profession, zip code, etc.). Non-personal information may also include technical information, such as your IP address and other anonymous data involving your use of the Service.
Non-personal information may also include information that you provide us through your use of the Service, such as the terms you enter into the search functions of Social Hub, mail inbox and instant messenger. We reserve the right to use or disclose non-personal information in any way we see fit.
USE OF INFORMATION WE COLLECT
Our Services
We use your personal information to provide you with any services that you may request or require, to communicate with you and to allow you to participate in online surveys. We use aggregated non-personal information about our users to understand the demographics of users of the Service, such as the percentage of male and female users, the geographic distribution of our users, the age ranges of our users, a combination of these and/or other demographics. We may also use the personal or non-personal information we collect to analyze how Service is being used, and to improve the content of the Service, and for marketing and promotional efforts.